Protect your brand, with best-in-class content moderation
However, it also carries risks. A single misguided post or controversial campaign can trigger a communication crisis or toxic backlash, damaging the pristine image expected from high-end brands.
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beIN MEDIA GROUP is a world leader in television production, distribution and rights acquisitions. Its French subsidiary, beIN SPORTS France, launched in 2012, offers premium televised sports content spanning football, tennis, basketball, handball, rugby, boxing and more, across 10 channels.
In a strategic move to safeguard their online community of 21 million followers from toxic content, beIN SPORTS chose Bodyguard to moderate their social media accounts. This initiative aimed to uphold its position as a trusted sports broadcaster, while protecting its sport fans from the risks associated with online toxicity.
Clear mission and objectives
As a major sports broadcaster, beIN SPORTS faced challenges with toxic content on their social media, including arguments, inappropriate links, and unauthorized services. Major events like the FIFA World Cup exacerbated these issues. To protect their reputation and community, beIN SPORTS needed a cutting-edge social monitoring and moderation solution that was accurate, reliable, and adaptable.
Bodyguard analyzes every single comment on beIN SPORTS’ accounts, keeping the appropriate ones and removing any illegal comments or promotions of inappropriate services.
Bodyguard protects beIN SPORTS' reputation as a leading sports television network by eliminating content that undermines its responsible brand image.
Bodyguard can analyze millions of comments in seconds, ensuring beIN SPORTS can handle high volumes of comments, even during peak activity on match days.
Results speak for themselves
With Bodyguard, we ensure a secure online experience, where only the passion for sport can be expressed, without compromise.
Isabelle Guerin
Marketing Director of beIN SPORTS
Real customers, real results.
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